The 22 Immutable Laws of Marketing - thrifted book -44 % Výprodej EN Cena 196 Kč Běžná cena 350 Kč Ušetříte 44 % (154 Kč) Kód produktu B305 EAN 978-0887306662 Skladem ks Do košíku V bazarové nabídce vracíme karty a knihy v různých jazycích znovu do oběhu. Najdete tu zánovní i použité kousky, které můžete získat levněji a zároveň jim dát druhý život. Více Přidat do oblíbených Doprava a platba Popis 140 pages - paperback Violate Them at Your Own Risk! There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk. Parametry Autor Al Ries , Jack Trout Jazyk English Sdílet Tweet Pin It